When is the right time to talk to your children about sex? The latest issue of Sainsbury?s magazine, in store 3 August, tackles the age-old issue of talking about the birds and the bees ? as recent evidence shows good sex education actually delays sexual activity among youngsters.
Writer Marion McGilvary gives an amusing account of her attempts to tackle the tricky subject with her own inquisitive children.
From toddlers to teenagers, children need different information as they mature. Marion guides you through the various stages of a child?s life and highlights the best way to deal with difficult questions as they grow.
There is a common misconception that discussing sex will encourage your children to have sex early, but research shows teenagers from families that talk frankly about sex not only wait until they're older, but are also more likely to use contraception.
In fact, the number of teenage pregnancies in England and Wales fell by almost 4% between 2007 and 2008, according to figures released by the Office for National Statistics (ONS).
Helena Lang, editor of Sainsbury?s magazine says, ?Sex education should be a gradual process of communication, starting when a child is small and continuing until they're young adults. Children need this information before they start to experience bodily changes to prevent unnecessary worry and concern. If children know they can talk to their parents about their concerns, they're much more likely to go to them for support when they need it.?
Sainsbury?s magazine, which is published by Seven, the award-winning customer engagement agency, is now the UK?s most widely read, paid-for title. With just under 4 million readers every month (NRS), Sainsbury?s magazine is the only magazine to have won the covetable PPA Customer Magazine Award at the annual Professional Publishers Association (PPA) Awards three times.
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