engage:BDR announced celebrity scientist Dr. Michele Noonan has joined engage:BDR as Chief Scientist. Dr. Michele is formulating health and beauty products for its brand 16 Bottles, a new spinoff venture by engage:BDR and celebrity fashion designer Michael Amiri.
Ted Dhanik, President of engage:BDR, commented, ?Dr. Michele is the perfect choice to develop the 16 Bottles brand. As a top scientist and TV personality, she is committed to using her expertise to formulate the most effective products and lend credibility as well as a built-in audience to the brand.?
The 16 Bottles brand launched this month with the diet supplement Cellean. Cellean is the first diet product to combine African mango, Ashwagandha, green tea, vitamin D, acai and Maqui fruit, with clinical studies supporting the ability of these ingredients to shed pounds, burn fat, fight stress, increase energy, lower cholesterol and balance blood sugar. Future products to be released from 16 Bottles include Coleanse, a clinically proven colon cleanser as well as No Joke, a clinically proven hangover prevention pill created in collaboration with comedian Jamie Kennedy.
?I?m excited to apply my knowledge of chemistry, biology and psychiatry to making innovative and effective health and beauty products,? Dr. Michele said. ?I?ve been searching for the perfect diet product and the perfect skin cream forever. The search is over! Now I get to create the health and beauty products I?ve dreamed about for years myself.?
engage:BDR will also be launching http://www.DoctorMichele.com, a lifestyle portal with ?scientifically proven tips for better living? from Dr. Michele. The portal is both informative and funny, with articles like ?Nanoparticles or Nanobull.? Dr. Michele digs deep to help readers figure out the science behind new products and find solutions for their problems ranging from aging to infertility to internet dating.
About Dr. Michele Noonan
Dr. Michele Noonan is a neuroscientist, TV and radio personality and author. Dr. Michele received her undergraduate degree in Psychology from Boston College and her Ph.D. in Neuroscience from the top-ranking Department of Psychiatry at the University of Texas Southwestern Medical Center at Dallas. She pursued postdoctoral studies in the Department of Chemistry and Chemical Engineering at the California Institute of Technology, where she studied the role of special sugar modifications of proteins on learning and memory. Dr Michele starred on the hit CBS reality TV show Big Brother 11 as part of the ?Brains? team, where she was a role model for scientists and smart women. She continues to make appearances as a scientist and brain expert on TV and radio shows including Spike TV?s 1000 Ways to Die. Dr. Michele also writes health and science articles for several websites including Jamie Kennedy?s comedy site http://www.HAHAJK.com.
About Cellean
For more information about Cellean, visit http://www.cellean.com. Cellean is sold exclusively online through engage:BDR.
About engage:BDR
engage:BDR was formed in 2007 as one of the first companies to offer premium and placement-specific display marketing solutions and the ability to distribute campaigns through its own display platforms and channels. The firm owns the proprietary Blink New Media ad serving technology and publisher network, which delivers the highest-quality traffic from the Top 1,000 global comScore web properties at an effective cost to drive engagement and increase conversion, revenues and profits. engage:BDR is a comScore beaconed top 25 global display network.
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